Growth Teams Guide
Growth teams use Rightbrain Tasks to automate lead qualification, personalisation, and conversion workflows. Below are ready-to-use task templates with configuration details.
Lead Qualification
Personalisation
Analytics & Testing
Purpose: Evaluate companies against ideal customer profile criteria
Inputs:
- Company name or domain
- Company data (employee count, industry, revenue)
- Your ICP criteria document
Task Instructions:
Outputs:
- ICP fit score (0-100)
- Scoring breakdown by criterion
- Qualification recommendation
Integration: Trigger on new lead creation, update CRM score field
Purpose: Identify buying signals from engagement patterns
Inputs:
- Recent engagement history
- Interaction timestamps
- Account context
Task Instructions:
Outputs:
- Intent level (High/Medium/Low)
- Key signals identified
- Recommended next action
Integration: Weekly batch or real-time on significant engagement
Purpose: Enhance lead records with company intelligence
Inputs:
- Company domain or LinkedIn URL
- Basic contact information
Task Instructions:
Outputs:
- Company overview and developments
- Technology stack insights
- Recommended talking points
Integration: On new lead creation or before sales handoff
