Knowledge & Content Guide

Purpose: Create structured blog outlines that guide writers and ensure SEO-optimised, audience-focused content.

Inputs:

• Topic and target keywords
• Target audience profile

Task Instructions:

Generate a blog outline for {topic}. Structure the 
outline with a compelling title, key sections with subheadings, and bullet points for main arguments or ideas under each section. Include suggestions for the introduction hook and closing CTA.

Outputs:

• SEO-optimised title options
• Section headings with key points to cover
• Recommended keywords per section
• Closing CTA suggestions

Integration: Add to content calendar, share with writer via Slack, save to drafts folder

Purpose: Adapt existing content for a specific social media platform, optimised for engagement and platform best practices.

Inputs:

• Source content (blog post, article, announcement, etc.)
• Target platform (LinkedIn, Twitter, Instagram, etc.)

Task Instructions:

Adapt {source_content} for {platform}. Extract the key message and reformat for platform best practices: character limits, hashtag usage, and engagement patterns. Include a compelling hook, clear message, and appropriate call-to-action.

Outputs:

• Platform-optimised post copy

Integration: Queue in scheduling tool, add to social media calendar, notify marketing team