Knowledge & Content Guide

Purpose: Create SEO-optimised blog posts that engage readers and drive traffic

Inputs:

• Topic and target keywords
• Target audience profile
• Content length requirement
• Brand voice guidelines

Task Instructions:

Write a blog post about {topic} targeting {target_audience} with approximately 
{word_count} words. Incorporate {seo_keywords} naturally throughout the content. 
Follow {brand_guidelines} for tone and style. Structure with engaging introduction, 
well-organised body sections with subheadings, and compelling conclusion with 
call-to-action. Generate SEO-optimised title and meta description.

Outputs:

• SEO-optimised title
• Meta description (150-160 characters)
• Introduction paragraph
• Body content with subheadings
• Conclusion with call-to-action
• Keyword usage summary

Integration: Content calendar schedule, publish to CMS draft, schedule for review, notify content team

Purpose: Generate platform-specific social media posts optimised for engagement

Inputs:

• Topic or message to communicate
• Target platform (LinkedIn, Twitter, Instagram, etc.)
• Target audience and objectives
• Brand voice guidelines

Task Instructions:

Create a {platform} post about {topic} targeting {target_audience}. Objective: 
{campaign_objective}. Follow {brand_guidelines} for tone. Optimise for platform 
best practices: character limits, hashtag usage, and engagement patterns. Include 
compelling hook, clear message, and appropriate call-to-action. Generate multiple 
variations if requested.

Outputs:

• Platform-optimised post copy
• Recommended hashtags
• Suggested posting time
• Engagement hooks
• Alternative variations (if requested)

Integration: Social media calendar, campaign launch, queue in scheduling tool, generate variations for A/B testing

Purpose: Write engaging email newsletters that drive opens, clicks, and conversions

Inputs:

• Newsletter topic and key messages
• Target subscriber segment
• Content sections or article links
• Brand voice and email template guidelines

Task Instructions:

Write an email newsletter about {newsletter_topic} for {subscriber_segment}. 
Include compelling subject line optimised for open rates. Structure content with 
engaging introduction, {content_sections} with clear benefits, and strong 
call-to-action. Follow {email_guidelines} for formatting and {brand_voice} for 
tone. Personalise where appropriate using subscriber context.

Outputs:

• Subject line (5-7 words, optimised for opens)
• Preview text
• Email body with structured sections
• Call-to-action copy
• Alternative subject lines for testing

Integration: Newsletter schedule, content curation complete, import to email platform, set up A/B test for subject lines

Purpose: Create persuasive ad copy and landing page content that converts

Inputs:

• Product or service details
• Target audience and pain points
• Unique value proposition
• Copy length and format requirements

Task Instructions:

Create marketing copy for {product_name} targeting {target_audience}. Highlight 
{value_proposition} and address pain points: {pain_points}. Write {copy_format} 
(ad headline, landing page, product description) with {character_limit} if 
specified. Use persuasive language, benefit-focused messaging, and compelling 
call-to-action. Include social proof or urgency elements.

Outputs:

• Primary headline
• Supporting copy or body text
• Call-to-action copy
• Benefit statements
• Alternative variations for testing

Integration: Campaign launch, landing page creation, import to ad platform, populate landing page builder